DARPHIN FY25 November Campaign

MY FESTIVE RENDEZ VOUS​

WHERE BEAUTY MEETS THE JOY OF TOGETHERNESS

This campaign features a series of chronological video episodes, capturing the essence of year-end festivities and French lifestyle while showcasing the brand's products, particularly popular in Chinese markets.
To introduce the playful concept of "face labelling" in a fun yet educational manner, our brand embraces a ludic tone. We aim to blend entertainment with enlightenment, catering especially to the cheerful users of TIKTOK, and other Chinese social platforms.