DARPHIN FY25 Chinese New Year Campaign

"SHE" Reborn, with Phoenix

To honor the Lunar New Year, Darphin draws inspiration from the intangible cultural heritage, Phoenix Fire Dance. Instead of directly using the snake’s imagery, we’ve incorporated symbolic elements that reflect the snake’s graceful shape. In our Chinese New Year HTM shoot, fiery dances reminiscent of the snake's form bring forth wishes for good fortune in the new year. The dazzling fireworks symbolize DARPHIN’s journey of rebirth — rising like a phoenix, stronger and more radiant than ever.